Subtl Beauty Build Your Stack Review

Subtl Beauty’s Build Your Stack is an all-in-one makeup solution that’s very customizable and ideal for travel, thanks to its small, modular design.

Our Verdict

7.8 /10
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  • Easy to apply even by hand
  • Very customizable with a ton of shade options
  • All-in-one kit with a cylindrical shape that’s easy to pack


  • Sometimes hard to unscrew each component
  • Applicator holds onto pigment, leading to some transfer
  • Some of the makeup wears off relatively quickly

Technical Details

Full Review

Dealing with a crowded toiletry bag in the morning is one hassle we can definitely live without. One of the key culprits (at least in our toiletry bag) is an abundance of makeup, each having its own uniquely shaped container, usually styled for style’s sake, not compactness. Subtl Beauty aims to lessen that mess and turn your entire makeup palette into a compact and stackable one through its Build Your Stack.

Subtl Beauty Build Your Stack Table
Subtl Beauty Build Your Stack | With a lineup of six makeup components, it’s a stacked lineup.

Simply put, it’s a choose-your-own-makeup-kit of sorts, and they certainly made an effort to ease the burden of picking each component. Compare your existing products, select from a curated set, or take a quiz to see what they recommend—no matter which, you’re free to customize after the fact by adding or removing components. They have an extensive list of makeup and shades to choose from, and we’ve gone tried it out for ourselves.

The question is, does this all-in-one solution have what it takes to cover our makeup needs and be a more convenient makeup kit to carry? Let’s find out.

Building the Stack

As mentioned earlier, buying makeup online always comes with the inherent risk of not getting what you expect. The biggest risk is selecting what you think is the right shade but ending up with one that’s just slightly off. Subtl Beauty makes finding your shade easier by letting you cross-reference their products with your existing makeup. Simply select your current brand and shade from their extensive list, and it automatically suggests the closest match.

Alternatively, you can take a quiz to find the right Stack for you. Subtl Beauty even goes as far as letting you decide how long of a quiz you want to take, with the obvious caveat of a shorter quiz potentially being less precise with its recommendations.

There are also curated Stacks if you’re willing to try something new. There’s the Starter Stack, Ready Set Go, Creme Stack, Milk Stack, Cocoa Stack, Chai Stack, each designed with a particular skin tone and target look in mind. We’ll leave it to you to explore the different options on their website.

Subtl Beauty Build Your Stack Studio
Subtl Beauty Build Your Stack | After submitting our old makeup data, this is what was recommended.

As for us, we inputted our current makeup’s details (we use IT Cosmetics) and let the system recommend the appropriate match shade from Subtl Beauty (spoiler alert: it was right!).

However, if you’re a bit daring and willing to take the risk, there’s a wide range of components and shades to choose from. Add as much or as little to your Stack as you want, or even double up on a particular type like lip color or eyeshadow for extra variety. At the time of writing, the available components are:

  • Eyeshadow Duos
  • Lip and Cheek
  • Cream Concealer
  • Bronzer
  • Highlighter
  • Shine Control Pressed Powder
  • Lip Balm
  • Cream Highlighter Duo

We’ve excluded the Bronzer from our Stack since it’s not in our usual routine. Regardless of how you build your Stack, each comes with a cap and an applicator pad that doubles as the very bottom compartment. If you’re the type of user who sometimes takes only one or two types of makeup on the go from time to time, we recommend buying extra caps so you can split it out into tinier stacks.

Subtl Beauty Build Your Stack Makeup 2
Subtl Beauty Build Your Stack | We use these brushes when application by hand isn’t desirable.

It’s also worth noting that since there’s only one applicator (and it’s a tiny one), you may want additional brushes like the Dual-End Eyeshadow Brush and Stack Brush BFF. There’s also a Dry Brush Cleaner accessory which, as its name suggests, is used to clean off brushes and prevent residue transfer between makeups.

We reserved our included applicator solely for the Shine Control Powder to avoid color transfer between components. The good news is that since most of the Stack’s makeup has a creamy rather than powdery consistency (except for the Shine Control Powder and Eyeshadow Duos), application by finger is easy to do.

A Closer Look

Now let’s look at the makeup included in our Stack, starting with the Cream Concealer.

Subtl Beauty Build Your Stack Concealer
Subtl Beauty Build Your Stack | The Cream Concealer is enough for basic coverage, but nothing too serious.

Ours is a Brookline shade that matches our fair skin tone. It works well enough for concealing minor blemishes, but it’s not super full coverage if you have a lot of uneven pigmentation. It’s not quite heavy enough to cover fluctuating acne scarring, either. Still, it’s enough for everyday use when we just need basic coverage.

We typically carry around lip balm during most days, and those who follow our reviews may recall our near-omnipresent ChapStick. That’s the brand we’re most adjusted to, and for the most part, Subtl Beauty’s does the trick. The only downside is that it wears off relatively quickly and easily. To note, while our is an Original shade, it doesn’t add any extra pigmentation as far as we can tell.

Subtl Beauty Build Your Stack Lip Balm
Subtl Beauty Build Your Stack | The lip balm is not quite as good as our ChapStick, but it gets the job done.

Next up is the Lip and Cheek (Mauve shade). As the name suggests, this doubles as both cheek color and lip color—always happy to see two-in-one hacks like these. It works great as a blush but requires some adjusting if you’re used to powder blush.

Subtl Beauty Build Your Stack Lip Cheek
Subtl Beauty Build Your Stack | As the name suggests, the Lip and Cheek can be used on both.

It also works well as a lip color, starting off shiny but ending up more matte-like over time. It wears off pretty easily like the lip balm, and we needed to reapply it often. Buying another one in a different shade is also an option if, for example, you want a bolder lip color but a lighter one on your cheek.

The Eyeshadow Duos come in Subtl Beauty’s Dune shade. We’re quite surprised at how pigmented the two sides are. The coverage is good, and application is easy and smooth. There’s only slight creasing over time if you have hooded eyelids, but it’s not too bad. It’s most apparent when blending darker colors.

Subtl Beauty Build Your Stack Eye Shadow
Subtl Beauty Build Your Stack | The Eyeshadows Duos is surprisingly very pigmented.

On the other hand, the Cream Highlighter Duo (Champagne and Rosé shades) are kind of hard to see once they’re applied. We typically have to add a lot before we start to see the effects. At the same time, it’s not something you really want to go over the top with; layering it carefully is the key here. The two-color option is nice to have, though we really only used one at a time, picking a shade depending on our mood.

Subtl Beauty Build Your Stack Powder
Subtl Beauty Build Your Stack | The Shine Control Pressed Powder is a must-have for those with oily T-Zones.

Lastly—and this is honestly the most exciting one for us—is the Shine Control Pressed Powder. We don’t often see these included with makeup palettes and have to bring our own separately. We have an oily T-Zone, so it’s more or less a must-have for us. Subtl Beauty’s powder does the trick, helping those oily zones stand out less from the rest of our face.

Subtl Beauty Build Your Stack Pad
Subtl Beauty Build Your Stack | Each Stack comes with one applicator.

As mentioned earlier, we use the included applicator exclusively on the Shine Control Pressed Powder. It’s stored in the very thin base that you have to unscrew from the rest of the Stack. And when we say very thin, we mean it’s thinner than the individual makeup containers themselves, which are already quite thin. In fact, it’s so thin that we usually end up unscrewing the Cream Concealer on top of it as well.

In case you were wondering, these makeups are cruelty-free, gluten-free, fragrance-free, and paraben-free. Aspects like these are somewhat of a guessing game whenever we buy makeup from separate stores, so a one-stop-shop approach like this gives us the advantage of knowing what we’re getting in every product at once.

Day-to-Day Usage

Unscrewing each module from the Stack is the main recurring issue we have. There are times when it’s easy, but there are also times when it’s almost impossible without considerable effort. We rooted the issue back to overtightening, so you should be fine as long as you’re not heavy-handed when you reattach the sections. Furthermore, each plastic module is thin, so it’s not uncommon for us to mistakenly unscrew an additional module above or below the one we’re aiming for. On the plus side, the threading is very shallow, so reattaching them is very easy to do.

Subtl Beauty Build Your Stack | Taking the Stack apart can be hard at times.

The casing itself is sturdy, or at least sturdy enough for the occasional fall from the typical height of a vanity table. There are some odd squeaks and noises when screwing/unscrewing, but nothing unexpected of the plastic casing.

In case you forget which component is which—or in situations where you’re asking someone else to grab one for you—there’s a label at the side and a label for the shade at the bottom. That’s very thoughtful of Subtl Beauty, especially since each module can be carried individually, provided you have an extra lid for it.

Subtl Beauty Build Your Stack Shampagnerose
Subtl Beauty Build Your Stack | The shade’s name is printed on the bottom.

Picture this: You can take your whole Stack on a trip and leave most of it in your hotel room. Meanwhile, you take just the lip balm for your relaxing post-flight walk. It’s this modularity that we dig so much about the Stack. It’s flexible from the get-go, has room to expand, and can be updated with new makeup or shades in the future.

Packing our six-layer Stack (not counting the applicator and lid) into our Dopp kit is easy since it’s not that much bigger than a tube of toothpaste. Remember: this is an entire makeup palette, not just a single component. There may be some struggling with flatter toiletry bags and Dopp kits like Tom Bihn’s 3D Organizer Cube. That said, we’re hard-pressed to think of a makeup palette at the same compact size as this one, let alone smaller.

Subtl Beauty Build Your Stack In A Bag
Subtl Beauty Build Your Stack | It’s much easier to manage one stack versus individually packed makeup.

We also use Subtl Beauty’s optional BFF Brush and Dual-End Eyeshadow Brush. If you factor these two in addition to the Stack, a dedicated carrying pouch to contain all three becomes necessary, not to mention if you’re packing some extra lids or applicators as well. If you are planning to get a Stack plus some accessories, Subtle Beauty has their own Cosmetic Bag in case you don’t want to shop separately for one.

As an all-in-one solution, Subtl Beauty’s Build Your Stack system is overall convenient, starting from the selection process down to the point of actually using it. If you already have a makeup routine you’ve carefully tailored to your own needs, it would be a tall order to expect each component to replace that seamlessly. In some cases, it might be better; in some cases, it might be worse.

Subtl Beauty Build Your Stack In Use
Subtl Beauty Build Your Stack | All the makeup we need in one hand—two when we’re using it.

For us, the hardest aspect to ignore is how much space a Stack saves compared to individually packed makeup. Really, you can look at it from either a travel or a makeup perspective, or even both. And if you’re into both, Build Your Stack is definitely worth looking into.

Usage Timeline

Initial Usage

Condition: Excellent

  • Customizing your stack means that you don’t waste money on makeup you don’t use
  • Can buy additional lids to separate your stack for everyday carry
  • Creamy product spreads easily with included applicator pad
2 Weeks of Use

Condition: Excellent

  • Makeup is on the creamier side, which is offset well by the shine control powder if you have it
  • Not really intense coverage for dark spots, but it does stay on well throughout the day
  • Impressed with the pigmentation of the eyeshadow and blush
  • Included applicator pad is handy but not great if you want to mix use because it can transfer previously used makeup
  • Option to buy more lids is handy if you want to split the stack for everyday use
By Lauren Maternowski
Created March 25, 2022 • Updated November 15, 2022
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